Misspellings: The Fate of the Keywords Meta Tag

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Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

In my SEO blog reading yesterday, I first found a post by Danny Sullivan about meta tags. Then just this morning I read a post by Matt McGee also about meta tags and he makes the same point:

The Keywords meta tag is useless, except for misspellings.

If your page has a product, service, or keyword that can be misspelled, instead of intentionally misspelling the word in your text, use your keywords meta tag. It won’t get you page 1 placement necessarily, but it definitely makes a difference.

If I had say in the Googlerithm, I would tie the spelling functions with the search functions, and if a page ranked well for a certain phrase, but the user misspelled the phrase, I would certainly give more relevance to a page that had the misspelling on it (albeit in a keyword meta tag).

With that said, I would certainly not focus much time at all working on the keywords meta tag, but while you’re under the hood making changes to your site, it wouldn’t hurt.



Misspellings: The Fate of the Keywords Meta Tag
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About Michael Jensen
Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data.

Michael started as a web application programmer, and has since managed, developed, and co-founded several web technology companies. His applications are providing document and workflow management solutions to businesses in various industries, from small businesses to large corporations, including several Fortune 500 companies. WebProNews Writer
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