Jim Beam is looking to get an edge on its competition in the advertising department by signing Mila Kunis to be the new face of their brand.
With her influence as one of the sexiest actresses in Hollywood, she may help to attract new people to their brand. The first campaign picture with Mila Kunis was released recently, and it has sparked the interest of many.
Mlia Kunis gained her initial fame while appearing on the popular television series That 70's Show, and has since appeared in several films, including the Oscar nominated Black Swan.
She has also appeared in a handful of comedies including Friends With Benefits and Ted. She is also set to appear in the upcoming film Jupiter Ascending.
The news of Mila Kunis joining the brand in order to promote them during an new campaign was announced by Jim Beam on their Twitter page on Wednesday. She will be a global partner and spokesperson for the brand, a bourbon that is made in Kentucky, and has been around for a long time.
— Jim Beam (@jimbeamofficial) January 29, 2014
In her first campaign picture, she wore a pair of ripped jeans and a causal sweater, perhaps to appeal to the type of people who drink Jim Beam, although her partnership could open the door to even more people wanting to try the classic drink. She was also wearing a pair of black boots as she posed in front of the Jim Beam distillery in the Clermont, Kentucky.
Kevin George, the senior vice president and chief marketing officer at Jim Beam Inc. spoke of the new partnership with Mila Kunis when saying "Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner."
Kunis further talked about her excitement and said that "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."
Jim Beam is one of the oldest establishments that makes bourbon, and was founded in 1795. This marks their first ever global marketing campaign.
Mila Kunis is a big fan of Jim Beam, and is excited to make her debut with the company in three television commercials in the U.S. that will start to air in mid-February. The spots will continue to air worldwide over the next few months.
Image via Twitter