Mike Rowe: Dirty Jobs Star Defends WalmartBy: Kimberly Ripley - February 17, 2014
Mike Rowe of Dirty Jobs fame is defending Walmart’s recent decision to spend more money in order to sell more products that are made in America in their stores. Rowe narrates a new ad for Walmart called “I Am Factory,” that premiered during the Sochi Olympics Opening Ceremony. The ad was met with much skepticism, and this past weekend the former Dirty Jobs host responded on his Facebook page to the naysayers.
“It’s a hell of a thing when someone you really don’t like suddenly does something that you actually agree with,” Rowe wrote. “At base, I think that’s what’s happening here. A lot of people who have fallen in love with hating Walmart are now wrestling with what the shrinks call ‘cognitive dissonance.’ Regarding a 250 billion dollar investment in American manufacturing, the choices are simple – a) continue to condemn them for whatever you like to condemn them for, b) offer support and encouragement, or, c) shoot the messenger.”
“I’m not a spokesman for Walmart. I narrated a very specific commercial because I’m a fan of what Walmart is trying to accomplish with this particular initiative. In the interest of full disclosure though, I really do shop there. In fact, for nearly ten years, Walmart was my first stop whenever Dirty Jobs came to town,” he added.
Mike Rowe’s all around best means of addressing the backlash he has received over this ad was done in true Dirty Jobs style.