Mike Grehan Reloads on Universal Search

    July 24, 2007

Rebecca Lieb announced the newly redesigned Clickz site. This rollout honors ten years of loyal service to the web design community. The look is clean and organized better. Avoid mousing around the header, however, unless you want to view a show or be pounced on with unannounced PDF files.

I found the new site while following a feed that led to a scraped version of Mike Grehan’s latest Clickz article. Since the splog didn’t bother to link back and simply lifted the entire article with no class or gratitude, I went to the Clickz site itself, knowing this is where Mike’s articles are usually found.

This was the typical roller coaster, ride-the-wave-of-nonsense-links way to finding something I wanted to read. Who has time for that?

Mike’s fascination with Universal Search continues in a new article today called The New Rules of Marketing and PR (and SEO). He’s been analyzing the long and short term effects of search results that no longer simply present pages listing title tag and meta descriptions. Today, your optimized content is directly in competition with images and video, as well as advertisements and paid positioning.

It’s not hard to imagine the Sci-Fi version of search, where SERPS present holograms that pop out and, in MsDewey fashion, ask you to define your search better, spell keywords properly and offer to take you for a tour of the latest gizmos and gadgets, based on data collected from your search history. (If you can design your own hologram, all the better!)

Why Mike gets himself into trouble for warning people to wake up and smell the coffee makes little sense. He first introduced me to local search about four years ago, while today, most people are just now figuring out the importance of local marketing.

Why would Universal Search matter?

Grehan’s perspective is strongly concerned with your marketing and search optimization practices, and how they may be forced to change or adapt to new search models.  My interest falls into the user side and how we react to changes in how search engines deliver content to us. Obviously, we’re not satisfied with the present state of search, and search engines like Google are responding. We want instant gratification. We want accuracy. We also want privacy and security.

Marketing folks want our money.

In my mind, a really good SEO/M understands how to target and satisfy both and to do that means taking your hands off your ears. Even if some of the new information seems to rock your boat, there’s usually something in there that hints at truth or a piece of the puzzle you can use.