Microsoft's New Internet Explorer Ad Has No Right To Be This Catchy


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I'm a sucker for a catchy song even when the subject matter is a little morose. It explains why I still can't get Dumb Ways To Die out of my head, and it will probably explain why I'll start humming the song in this Internet Explorer ad three weeks from now.

The song in the video was written and performed by the incredibly talented Laura Gibson. That alone can explain why it's so damn catchy. It doesn't hurt that the song also taps into my love of misconceptions and false truths. Here are some of the highlights:

Internet Explorer 10 ad

Internet Explorer 10 ad

Internet Explorer 10 ad

So, what does all of this have to do with Internet Explorer again? It's all part of Microsoft's "Browser you loved to hate" campaign. In short, it's asking you to reconsider the assumption that Internet Explorer is a bad Web browser, and try it out for yourself. By most accounts, IE10 is pretty good, but you have to be the ultimate judge of that.

In the meantime, just enjoy the super catchy folk stylings of Ms. Gibson.