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Microsoft’s Flashy Failure

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In 2004, Microsoft lost an important lawsuit to Eolas Technologies.

The suit, which was filed by Eolas against Microsoft, covered a patent Eolas filed for, “Distributed hypermedia method for automatically invoking external application providing interaction and display of embedded objects within a hypermedia document”

Eolas patented the method of adding elements such as Flash or Quick Time movies to a website. As of April 11, Microsoft has been issuing a patch for Internet Explorer that forces users to double click on Flash files to make them work properly.

The change effects the way Flash files will be viewed by IE users. The patch is an update to Active X controls preventing users from automatically interacting with embedded objects. Users will now have to activate that object first by clicking on an Active X box that will appear over the space the embedded object occupies.

For more information on the switch and how it could affect your site or use of the Internet, please visit the Adobe Active Content Developer Center .

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Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198

Microsoft’s Flashy Failure
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About Jim Hedger
Jim Hedger works with Metamend Search Engine Marketing as a SEO Consultant, lead copywriter and head blog writer. Jim has been involved in the SEO field since the days of the dinosaurs and felt he had lost a personal friend when Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has gotten drunk with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and come out of a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the Pacific techno-outport of Victoria British Columbia. WebProNews Writer
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