Microsofts Criteria For A (non-iPod) Portable Player
Microsoft has released a guide for picking the right portable audio player, focusing on ten criteria:
- Size and weight
- Storage space
- Battery life
- File format
- User interface
- Music subscription services
- Miscellaneous options
Of course, while iTunes and AAC are listed as options, there is no mention of the market-dominating iPod, and most of the criteria are weighted against the iPod. For example: The durability section doesn’t favor the iPod, and in some ways it recommends bulkier players; The storage space section recommends four gigs for most people, knowing full well that Apple’s 4 gig Nano is their most poorly priced product; It recommends against paying more for fancy screens if all you want is music.
I also like this article, which has Apple and Microsoft user interface designers comparing notes and experiences.
Question: Do you have an iPod?
No, I do not. Nor do my children. My children-in many dimensions they’re as poorly behaved as many other children, but at least on this dimension I’ve got my kids brainwashed: You don’t use Google, and you don’t use an iPod.
Ballmer also comments on the AOL/Google deal, and says that newspaper and TV advertising are becoming more irrelevant and useless.
Visit the InsideGoogle blog.