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Microsoft, YuMe Seal Deal

Unsold video advertising at stake

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Microsoft may have a market cap of over $268 billion, but the corporation isn’t an expert in every field.  So, whenever Microsoft isn’t able to sell video ad inventory, a new agreement will have its friend YuMe step in to handle the task.

It’s interesting that Microsoft didn’t just acquire YuMe; the two have worked together before, making matters of long-term usefulness and trust look like less of an issue than usual.  But for whatever reason (perhaps YuMe’s backers see an even brighter future for the comparatively small company), this agreement was reached instead, and the deal should take effect this summer.

Rob Bennett, Microsoft’s general manager of MSN Entertainment, Video & Sports, explained the basic idea, stating, "YuMe offers the ability to connect additional ad networks to its platform, and we plan on utilizing this service to provide YuMe and other ad networks access to Microsoft’s unsold video inventory."

For its part, YuMe claims to have a network of over 400 websites and reach something in the neighborhood of 120 million unique visitors.

More immediately relevant details – including any figure attached to a dollar sign – are pretty much nonexistent, so we’ll have to see what trickles out as operations ramp up.

Microsoft, YuMe Seal Deal
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