Microsoft Search Gained Without Club Live
When web services firm Compete stripped out the Club Live numbers from MSN/Live Search share, Microsoft still enjoyed a month to month gain in search.
|Microsoft Search Gained Without Club Live|
Last month’s figures from Compete stirred up some attention, as it appeared Microsoft’s Club Live games padded the company’s search share. Compete separated the data for Club Live out of their June share, and still found Microsoft gaining share.
That happened again in July. Compete’s newest figures for the top four search sites found gains for Microsoft and Google.
“Total search queries among the US online population increased a little more than 3% from June,” Compete’s Jeremy Crane wrote. “The rising tide managed to help out everyone but Ask.”
Google, Yahoo, and Microsoft all saw increases in query volume, while Ask’s dipped. Yahoo’s overall percentage of search share declined by Compete’s figures.
Google rose to 65.9 percent market share, while Yahoo slipped to 19.7 percent. Microsoft’s gain to 10.1 percent puts them almost at the same place they were in July 2006. Ask witnessed its share decline to 3.1 percent, despite their new and sometimes controversial advertising efforts.