Microsoft Scroogles Danny Sullivan Out Of A Scroogled Mug

    January 15, 2014
    Chris Crum

It looks like Microsoft is “scroogling” the people that are actually buying into its “Scroogled” campaign.

Back in November, the company added a Scroogled product page to its online store, where it started selling Scroogled mugs, a Scroogled hat and some Scroogled shirts. You know, so people can pay money for this stuff.

Danny Sullivan (of Search Engine Land and SMX fame) decided to order some stuff just for the hell of it (that’s not to say he buys into the campaign), and got “scroogled” out of his order.

Sullivan said in a post on LinkedIn, “Remember Microsoft’s ‘Scroogled’ collection of clothing and merchandise? I ordered everything for historical reasons and received all but one item, the ‘Keep Calm’ mug. Today, an email from the Microsoft Store told me that item is ‘end of life’ and ‘will never ship.’ I’ve been Scroogled out of my Scroogled mug! Well, they didn’t charge for it, and I did get a $10 credit to buy something else in the Microsoft store.”

He mentioned it on Twitter as well.

The mug must have been a really hot seller. Or maybe they didn’t expect many people to buy it. What do you think?

Image via Microsoft


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.