Today Microsoft announced the release of Microsoft Advertising Intelligence out of beta. Previously called adCenter Add-in, the product is a keyword research and optimization tool that operates with Excel 2007. Here are some screenshots:

Microsoft’s Carolyn Miller says the tool helps users maximize marketing ROI for their keyword campaigns with: 

- Keyword expansion
- Research
- Pricing
- KPI data

There are some learning resources available for the tool, such as the Microsoft Advertising Intelligence Forum, and a set of videos here, which provide an overview, and looks at features like:

- Keyword Wizard
- Keyword Suggestion
- Monetization
- Traffic by Month
- Content KPIs

For those who wish to learn all they can about the use of this tool, Microsoft will be featuring a series of how-to posts at the adCenter Blog over the coming weeks. The tool is currently available in the US, the UK, France, and Canada only. It is available for download here.