Microsoft Releases Tool for Intelligent Advertising

Microsoft Advertising Intelligence Comes Out of Beta

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Today Microsoft announced the release of Microsoft Advertising Intelligence out of beta. Previously called adCenter Add-in, the product is a keyword research and optimization tool that operates with Excel 2007. Here are some screenshots:

Microsoft Advertising Intelligence

Microsoft Advertising Intelligence

Microsoft Advertising Intelligence

Microsoft’s Carolyn Miller says the tool helps users maximize marketing ROI for their keyword campaigns with: 

– Keyword expansion
– Research
– Pricing
– KPI data

There are some learning resources available for the tool, such as the Microsoft Advertising Intelligence Forum, and a set of videos here, which provide an overview, and looks at features like:

Keyword Wizard
Keyword Suggestion
Traffic by Month
Content KPIs

Microsoft Advertising Intelligence Video Tweet

For those who wish to learn all they can about the use of this tool, Microsoft will be featuring a series of how-to posts at the adCenter Blog over the coming weeks. The tool is currently available in the US, the UK, France, and Canada only. It is available for download here.

Microsoft Releases Tool for Intelligent Advertising
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  • http://www.LaanPengeInfo.dk L

    Could be the new Adwords Tool for researching good keywords.

    Looking forward to see the tool in action.

  • http://www.adwordsintelligence.com AdWords Tool


    I would also like to recommend you to try AdWords Intelligence (http://www.adwordsintelligence.com). This tool really does everything you need.

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