Microsoft Proposes Privacy Framework To FTC
The company responded to a request for proposals from the Federal Trade Commission about Internet privacy with a five-tiered approach to self-regulating protection of consumer privacy.
Few businesses desire extra government involvement in their day to day business. Several industries may merit that additional oversight, but none particularly wish to invite it in, like some kind of ominous vampire.
Online advertising enjoys a relatively unencumbered business model, so long as they do not actively do malicious things with customer data. Outside authorities would be able to step in should such actions take place, something ad companies do not want in any scenario.
To head off the potential for government interference, Microsoft submitted a filing with the FTC detailing their approach to a privacy protecting mechanism, one that leaves the industry in a self-regulating state. Brad Smith, Microsoft’s senior general counsel, commented in a statement:
“We welcome the opportunity to work with the FTC to ensure that online consumers benefit from meaningful privacy protections,” said Brad Smith, senior vice president, general counsel and corporate secretary, Legal & Corporate Affairs, Microsoft. “Online advertising should put consumers in the driver