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Microsoft Opens Up About Future in Search

Search manager talks competition...

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Robert Scoble scored a video interview with Brad Goldberg, manager of the Microsoft Search team, and had an interesting discussion on what Microsoft has up its sleeve as far as their future in search is concerned.

What kinds of things can they do to compete with Google? Scoble suggests that some Mahalo-type strategies could be in order.

Among other things discussed are: quality of search and how Microsoft compares to Google, mobile search, and how Microsoft intends to convince people to actually use their service.

Based on Goldberg’s response to that last issue, citing a recent deal with HP, it sounds like they intend to incorporate their service more heavily into pre-loaded programs that come with PCs, inspiring people to just use what is in front of them.

I could see this working for the lazy and for those with no search engine preference, but I don’t see it swaying many faithful Google or Yahoo users.

He does, however acknowledge the need to do something different and attention-getting for this reason.

Goldberg says that "search will verticalize", when asked about real-time web services like Twitter and FriendFeed.

Now that’s an interesting concept to wrap your mind around.

The video comes in at just over a half-hour, but it’s a good open look at the way Microsoft is thinking about the future with regards to search.

Microsoft Opens Up About Future in Search
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