Microsoft Opens Door To AdCenter Community

    March 18, 2008
    WebProNews Staff

A new community site to support Microsoft’s adCenter clients opened during the St. Patrick’s Day festivities.

If Microsoft wants to make gains against Google in online advertising, the company need to do a better job of putting useful information out there for its clients. Compared with the routine postings Google does with blogs about AdWords and Webmaster Central, Microsoft has been lacking in this department.

However, Microsoft made a move to at least organize its advertiser resources better. The debut of the adCenter Community, an official support site, made Microsoft’s resources a little more orderly.

As Search Engine Land noted, out with the old blogs and forums as they were, in with the new site and its updated look and navigation.

Microsoft organized its blogs by Advertiser, API, and Analytics tabs on adCenter Community. Visitors have the option of hitting the forums or checking out whatever multimedia Microsoft has available.

With the reorganized destination in place, we want to see Microsoft keep the content coming to its clients and interested visitors. Competition produces a lively online ad marketplace, and advertisers will benefit as Microsoft vies for Google’s visitors with an informative presence.