Microsoft, Like Amazon, Embraces Gay Marriage in a Product Ad

    March 12, 2013
    Josh Wolford

It looks like Amazon isn’t the only tech company that’s finding a way to work gay marriage into their product ads.

Last month, an ad for Amazon’s Kindle Paperwhite ereader featured a gay couple and made people on the internet argue, as these things tend to do. I guess only straight couples should be able to enjoy ebooks on the beach.

Anyway, it appears that Microsoft is following in Amazon’s footsteps. Their new ad for Outlook leaves no room for speculation concerning the company’s stance on marriage equality. Check it out:

Last month, Microsoft was one of the many tech companies (including Apple, Facebook, and Google) to sign amicus briefs supporting marriage equality. Later this year, the Supreme Court will decide two important cases on the topic – one involving California’s Prop 8 and one involving the federal Defense of Marriage Act.

Microsoft was criticized way in 2005 for contemplating turning a pro-gay rights agenda into a neutral one. Eventually, the company decided to support a Washington gay rights bill.

“After looking at the question from all sides, I’ve concluded that diversity in the workplace is such an important issue for our business that it should be included in our legislative agenda,” said Microsoft CEO Steve Ballmer. “I respect that there will be different viewpoints. But as CEO, I am doing what I believe is right for our company as a whole.”

Since 2005, Washington has been on a path to marriage equality, eventually legalizing gay marriage last year.