Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with "Bing Offers Card-Linked".
This is a program they're launching in Seattle only for the time being, but more cities will follow soon.
"We found that there is some frustration with having to make major commitments to create coupon deals along with additional investment in infrastructure and training to manage redemptions. Merchants also wished they had more direct control on managing promotions with better insights into consumer engagement," says Microsoft's Erik Jorgensen.
They created Bing Offers Card-Linked to help "minimize this frustration," partnering with First Data, Visa and MasterCard.
Basically what it does is gives merchants the ability to provide offers to consumers via their credit cards or other payment cards, so the customer doesn't have to use a coupon, promotion code or voucher.
Benefits for advertisers, as described by Microsoft, include broad reach (ads across Outlook.com, windows Phone 8, Skype and Bing Apps), a CPA model, better engagement, controlled discounts and "frictionless" redemption.
So far businesses taking advantage of Bing Offers Card-Linked include: Pizza Hut, Mooyah Burgers, Buca Di Beppo, as well as some other SMBs in the spas, automotive, espresso shop, restaurant and retail store verticals.
Microsoft expects to update the list of available cities later this year.