Microsoft announced on Monday that Bing Ads are now available in Australia and New Zealand. The company announced their pending arrival back in April.
Earlier this month, Microsoft released some stats about Bing Ads and the Yahoo Bing Network. The network has 159 million unique searchers, 51 million of which don't use Google, the company said. That was with the network active in 25 international markets.
"This continues our expansion across the globe, and we’re very excited to provide our services to 5.5 million Australians every month, of which 3 million are unique to Bing Ads in Australia and New Zealand!" says Microsoft's Chris Wallington in today's announcement.
"The Australian audience searching for goods and services on Bing typically spends 5% more than the average searcher, providing advertisers with an opportunity to tap into a lucrative consumer base with a high propensity to buy," he adds.
According to Microsoft Advertising Search Group GM David Pann, click volume has increased 25% over the last year. During that time, Bing Ads have received over 1,000 platform features and improvements.