Kinect to Launch with Campaigns from Chevy, Sprint & T-Mobile

Microsoft Announces Sponsors for Kinect Launch

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It turns out Microsoft’s Kinect, the Xbox add-on that lets users play games without controllers, is not just entertainment for users, but an interesting advertising platform for businesses. Microsoft revealed some campaigns from Chevorlet, Sprint and T-Mobile, which will launch with Kinect on November 4. 

"With Kinect for Xbox 360, we are removing the last barrier to interactive television — the controller," said Mark Kroese, general manager of the Interactive Entertainment Advertising Business Group at Microsoft. "We have seen tremendous momentum from the advertising community, including big campaigns from Chevrolet, Sprint and T-Mobile. These visionary marketers are leading the entertainment revolution with ground-breaking campaigns that are highly engaging."

For Chevy’s campaign, Kinect users will be able to test-drive the Chevrolet Volt in the game Kinect Joy Ride. In addition to this, after viewing a video ad on Xbox LIVE or on the Web, users will be able to unlock and download  Chevrolet Cruze, Camaro and Corvette cars to drive in the game. Chevy will follow that up with a New Year campaign in the Kinect Hub showcasing the same vehicles.

Kinect for Xbox

Sprint will sponsor the launch of "Kinect Adventures" with a co-branded retail experience on Xbox LIVE and a sponsored contest in which players of the game have the chance to get their pictures featured on Xbox LIVE. 

T-Mobile will have fixed product placement throughout Kinect Sports, including volleyball net signage, custom bowling balls and foam fingers held by the arena audience. T-Mobile is also sponsoring a  Kinect Sports contest.

Kinect to Launch with Campaigns from Chevy, Sprint & T-Mobile
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  • http://freegamebundles.com Guest

    This does not surprise me.

    The Kinect as it stands doesnt have enough games to really make it as huge as it can be so is piggy backing off other well known brands.

    You see the mistake Microsoft are making is that they are just developing games that you can only use withthe Kinect. By developing games like Kinectimals, Sonic Free Riders and Dancemania that can only be played using a Kinect, they are missing out on a larger customer base. I mean think about it – all the hardcore gamers who play Halo or Call of Duty. Can you imagine how many more buyers they would get if the Kinect could be played with such games. Ok it may be a technical nightmare to develop but I dont see why it cant be possible at some stage.

    All the current games that you use with a Kinect are all family based fun games – no real serious gaming. A shortcoming that Microsoft will eventually have to address!


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