Microsoft Invests $15M in Foursquare, Acquires Location Data for Bing, Windows
Foursquare has just received a cash injection from Microsoft, and Microsoft products will soon sport billions of Foursquare data points.
The two companies have just announced a strategic partnership that will see Windows OS, as well as Bing, receive location information from the popular check-in app.
“So, in the near future, when you use Microsoft devices powered by the Windows and Windows Phone operating systems and products like Bing, places will be enhanced by Foursquare – to provide contextually-aware experiences and the best recommendations of any service in the world. As part of this partnership, Microsoft has also invested in Foursquare (joining our previously-announced round of funding from December). This will help us continue to build out our product, and, even more excitingly, make sure more people get access to the power of Foursquare,” says Foursquare.
The Wall Street Journal reports that Microsoft has invested $15 million in Foursquare as part of their new strategic partnership, adding the the $35 million round of funding that the company announced back in December.
According to Foursquare CEO Dennis Crowley, this new partnership with Microsoft will not affect any other current licensing deals.
Foursquare is touting 5 billion total check-ins and 60 million total location entries. There’s no denying that’s quite the info trove for Microsoft, who just announced a new CEO.