Microsoft Grabs WSJ Search Ad Deal
Unlike another well-known News Corp property, MySpace, the Wall Street Journal opened its search advertising opportunity to Microsoft.
AdCenter just grew up in a hurry, as Microsoft disclosed a deal with the Wall Street Journal for contextual and paid search ads. Microsoft will serve ads across all of the Journal’s digital outposts.
The arrangement gives Microsoft a place among some of the best known financial brands. Along with WSJ.com, Microsoft gains placement on Barrons.com, MarketWatch.com, AllThingsD.com, and other sites under the Journal’s banner.