Microsoft Grabs WSJ Search Ad Deal

Contextual, paid search wins for Microsoft

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[ Business]

Unlike another well-known News Corp property, MySpace, the Wall Street Journal opened its search advertising opportunity to Microsoft.

AdCenter just grew up in a hurry, as Microsoft disclosed a deal with the Wall Street Journal for contextual and paid search ads. Microsoft will serve ads across all of the Journal’s digital outposts.

The arrangement gives Microsoft a place among some of the best known financial brands. Along with WSJ.com, Microsoft gains placement on Barrons.com, MarketWatch.com, AllThingsD.com, and other sites under the Journal’s banner.


Microsoft Grabs WSJ Search Ad Deal
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