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Microsoft Grabs WSJ Search Ad Deal

Contextual, paid search wins for Microsoft

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Unlike another well-known News Corp property, MySpace, the Wall Street Journal opened its search advertising opportunity to Microsoft.

AdCenter just grew up in a hurry, as Microsoft disclosed a deal with the Wall Street Journal for contextual and paid search ads. Microsoft will serve ads across all of the Journal’s digital outposts.

The arrangement gives Microsoft a place among some of the best known financial brands. Along with WSJ.com, Microsoft gains placement on Barrons.com, MarketWatch.com, AllThingsD.com, and other sites under the Journal’s banner.

“Microsoft

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