Microsoft Gives MSN A Big Overhaul

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Microsoft announced a new rebuilding of MSN, which is geared toward a "mobile-first" and "cloud-first" experience.

The top of the page includes quick access to what Microsoft is calling the "Services Stripe," which includes email, OneDrive, OneNote, Facebook, Twitter, Office 365, and Skype. The page also includes tools like shopping lists, a savings calculator, a symptom checker, a 3D body explorer, etc.

"One of our goals was to make it simple to personalize what you want to see regardless of which device you use," says Brian MacDonald, Corporate Vice President, Information and Content Experiences at Microsoft. "In the coming months, we will release a suite of MSN apps across iOS and Android to complement our corresponding Windows and Windows Phone apps. You only need to set your favorites once, and your preferences will be connected across MSN, Cortana, Bing and other Microsoft experiences. Whether it is your watchlist of stocks in MSN Money, your favorite sports teams in MSN Sports, or your recipe collections in MSN Food & Drink, those things will always be with you at your PC at work, on your iPad in the living room, or on your Android phone when you are on the go."

According to TheNextWeb, Microsoft's Bing mobile apps are actually being rebranded as MSN.

"Throughout all of the categories in the new MSN, including News, Sports, Money, Travel, Food & Drink, and Health & Fitness, it is a key tenet of MSN that every experience provide a global, comprehensive perspective from thousands of worldwide, authoritative sources," says MacDonald.

The company partnered with The New York Times, The Wall Street Journal, The Washington Post, CNN, AOL, and Condé Nast in the U.S. as well as others internationally.

The new MSN experience is available in preview at preview.msn.com.

The company discusses what the overhaul means for advertisers here.

Image via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.