Microsoft Gadgeteering In A New Blog

    September 13, 2005

The original software strongman and his crew out in Redmond put together a new blog to talk about how the development process works at Microsoft (MS). On the initial viewing this looks like one more great PR Tool has added to the fold. Blogs for companies can be great and MS embraces this notion once again.

When you open the sight, it has “Microsoft Gadgets” in a small point in a bar at the top. Then it goes into “Channel 9: The Videos with excerpts from Gates and others at MS. Drop down and you see the first post on the left and on the right are links for various things. It seems fairly typical for blogs in some ways but at the same time, it’s a major corporation presenting yet another route to communicate with its audiences.

MS always announces lots of things are the conferences and this is no different. They used the publicity from the PDC to get this blog rolling. It’s going to talk about gadgets in development at MS and Sean Alexander defined what gadgets are in this post this morning:

What are Gadgets? Gadgets are a new category of mini-application designed to provide information, useful lookup, or enhance an application or service on your Windows PC or the Web. Examples might include a weather gadget running on your desktop or on your homepage, an RSS Gadget that pulls in your favorite feeds, or an extension of a business application providing just-in-time status on the pulse of your business.

They’ve put the gadgets into three categories: Gadgets For Windows Sidebar, Gadgets for and Gadgets for Windows SideShow. These will be covered by various bloggers, including Alexander, about upcoming developments in the Microsoft world. They’ve also got a comments section, although that feature isn’t turned on yet.

We’re super-excited to be able to talk directly with you on this blog. A number of us have already been blogging individually (links on the right). Be sure to check out the developer resources on the right. Go ahead- don’t be shy- start building your own Web-based Gadgets for, cozy up to Windows Presentation Foundation. In the coming days/weeks, we’re going to be adding a Wiki for feedback and links to your own Gadgets. Like your mom said when you were two, it’s good to share.

Once again, Microsoft shows their knack for good public relations. It’s obvious they are interested in what their customers say in many ways. While Microsoft certainly isn’t perfect as no company is, they do make a solid effort of researching what their customers want, need, etc. They make their executives accessible and they communicate. As long as they continue to do this at the levels they do, it will be tough for any other company to compete.

John Stith is a staff writer for WebProNews covering technology and business.