Microsoft Edge Browser Adds Cortana Coupons To Improve Online Shopping

Chris CrumeCommerce

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Microsoft announced the pilot of a new Cortana feature for online shopping in its new Microsoft Edge browser. It's called Cortana Coupons, and it leverages Cortana functionality to help users find coupons while they're shopping online with Edge.

Retailers like Staples, Macy's, and Best Buy are participating in the pilot, and Microsoft says additional retailer partners will come in the months ahead via Microsoft's partnership with Shopular.

"This new feature leverages Cortana’s functionality to notify you of the best coupons Cortana can find for a retailer without you ever needing to leave the retailer’s site," Microsoft explains in a blog post. "We are just beginning to roll this out to get feedback."

"The feature works similar to Cortana for restaurants we mentioned above," the company adds. "When you visit the site of a supported retailer, Cortana will alert you that there are coupons available for additional discounts. Once you click on the Cortana icon, these offers will be displayed in the right pane within the same window."

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If you want to see the feature in action, you can visit in Edge and click on the Cortana icon in the address bar to see available coupons.

Images via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.