Microsoft Chills Out On DoubleClick

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The language from the head of Microsoft International was not as strident as that of the company’s top general counsel and his recent comments on Google’s DoubleClick acquisition.

So is the DoubleClick deal “bad for consumers” as it makes Google “the dominant pipeline” for online advertising, as Microsoft’s Brad Smith said recently?

Or is the potential acquisition something that Microsoft would like to see receive the usual, customary review any merger, like Microsoft’s own aQuantive purchase did?

That kinder, gentler Microsoft was on display in a Reuters report. One executive had some comments about the deal during CEO Steve Ballmer’s visit to La Ville-lumi

Microsoft Chills Out On DoubleClick
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