Microsoft Business Summit Starts Today

    September 7, 2005
    WebProNews Staff

The company will try to boost the fortunes of its Business Solutions division as it unveils Small Business Accounting 2006 today.

There’s a fortune to be made mining the hills of medium-sized businesses, those with a range of 50 to 1,000 staffers employed. Microsoft, for all its product development skills and marketing savvy, has yet to crack that market.

The Business Solutions 2005 summit won’t lack for firepower today, as Microsoft prepares to unveil its Quickbooks-killer Small Business Accounting 2006. Bill Gates and Steve Ballmer will deliver opening and post-lunch keynotes, respectively. An email from Mr. Ballmer details Microsoft’s focus on the market:

“We sent teams of developers and program managers around the world to meet thousands of people in all kinds of business roles. We followed them around the office and tracked business processes as they moved from person to person. We even took pictures of their desks to understand the environment they work in and the way they use their computers.”

Microsoft offers products in the customer relationship management and enterprise resource planning sectors in its business-software lineup. But the Business Solutions division, home to those products, has been unprofitable according to a report.

To improve upon that, Microsoft plans to bundle certain Windows Server products targeted to medium-sized businesses. That integration will probably see Windows Server and Exchange tied together with various system management and security tools.

Also the company will reportedly start referring to its Business Solutions products under the term “Dynamics.” Business owners will likely look to the bottom line to see if Microsoft has priced their products competitively enough to entice their investment in upgrades or new purchases.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.