Microsoft Adds New Tracking Parameters for URLs in Bing Ads

Chris CrumAdvertising

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Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags - {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing page URLs to see where ads are appearing and what is triggering them to appear.

"We understand how important it is for advertisers to gain additional insights about their paid search clicks," says Microsoft's Jamie Chung. "The more data you have, the easier it is to fine tune your campaign settings to improve performance that can help you reach valuable customers more easily."

"Dynamic text tags are powerful because Bing automatically will replace these tags with information relevant to the click so you can perform analytics and build richer reports about your landing pages," Chung adds.

Screen Shot 2016-03-08 at 9.08.16 AM

You can see all Bing Ads URL tracking options and parameters here.

Last week, Microsoft updated the Bing Ads Editor with native ad support and some additional features.

Images via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.