Microsoft Acquires App Analytics Company Capptain
Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in a nutshell:
Microsoft will integrate Capptain with Azure.
“With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers,” says Microsoft’s Omar Khan. “This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.”
“We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement,” he adds. “In the interim, Capptain’s existing solutions will remain available to both new and current customers.”
A note on the Capptain site says:
Today we are excited to announce that Capptain has been acquired by Microsoft, a worldwide leader in software, services and solutions that help people and businesses realize their full potential.
We would like to extend a special thanks to every person that has contributed to our success—our employees, our friends, our families, our investors, and most importantly the greatest customers in the world: You.
We appreciate everyone’s support over the past 6 years, and we look forward sharing our ideas with a larger audience.
Terms of the acquisition were not disclosed.
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