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Radio, TV and online media are sold by time of day – what’s called daypart advertising.

It only stands to reason then that podcasts are sold in microparts. That’s the idea behind PerSecondPodcast. The project, run by four Yale students, sells ads on podcasts in as little as one second increments! What’s also interesting is that they are taking all of their ads, putting it on an iPod and burying it as a virtual time capsule.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Micropart Advertising
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