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Meredith Acquires Health Search Engine Healia

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The vertical search engine Healia, a health search engine that specializes in finding high-quality and personalized health information, has been acquired by Meredith Corporation.

Healia

 Meredith is one of the USA’s leading media and marketing companies whose businesses center around magazine and book publishing, television broadcasting, integrated marketing, and interactive media. The actual terms of the transaction have not been disclosed.

In the next few months, Healia’s technology is going to be integrated into Meredith’s existing web sites, which include bhg.com, familycircle.com, lhj.com, fitnessmagazine.com, parents.com, child.com americanbaby.com, and others. Meredith Corporation reports that their web properties receive over 9 million unique visitors per month and over 110 million pageviews.

Meredith and Healia will also expand the functionality of Healia.com and offer the technology through licensing and distribution agreements with certain health organizations, consumer web sites, employers, and other “premier partners”.

This is Meredith Corporation’s fourth acquisition recently. Previously, the company acquired online marketing service firms O’Grady Meyers, Genex and New Media Strategies. Additionally, the company has recently redesigned its flagship site, Better Homes and Gardens.com and has launched its first broadband video channel called Better.tv. Next month, Meredith Corporation reportedly will launch a new portal exclusively for parents on Parents.com and will add its second broadband tv channel at Parents.tv.

Healia, was represented by The Jordan, Edmiston Group, Inc., a New York-based investment bank that specializes in the media and information industries. Healia will remain in the Seattle, Washington area with no plans to relocate.

Meredith (http://www.meredith.com/) is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing, and interactive media. The Meredith Publishing Group features 25 subscription magazines — including Better Homes and Gardens, Ladies’ Home Journal, Family Circle, Parents, American Baby, Fitness, and More — and publishes more than 200 special interest publications under approximately 80 titles. Meredith owns 13 television stations, including properties in top-25 markets Atlanta, Phoenix, and Portland.

Meredith has more than 400 books in print and has established marketing relationships with some of America’s leading companies through Meredith Integrated Marketing. Meredith’s consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes more than 30 Web sites and broadband channels. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the leading publisher serving Hispanic women in the United States.

Healia, Inc. (http://www.healia.com/) is the creator of a proprietary, health-optimized search engine that uses patent-pending technology to generate high quality, highly targeted, and personalized results for consumers. Research and development of the Healia search engine was partly funded by the National Cancer Institute’s Small Business Innovation Research (SBIR) program. The Healia team is comprised of nationally recognized experts in eHealth, consumer health informatics, and emerging technologies.

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Meredith Acquires Health Search Engine Healia
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About Bill Hartzer
Bill Hartzer currently is the President of BillHartzer.com, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area. WebProNews Writer
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