MediaBistro Debuts Media Blogs

    January 31, 2005

Frank Barnako reports that MediaBistro has launched five blogs about the media business.

Three of the new blogs focus on the media. Editor-in-Chief Elizabeth Spiers hinted to MarketWatch that the New York and Los Angeles editions could also edge into news and gossip about advertising and entertainment, as a way of testing the market for additional blogs.

Two of the other new blogs cater to Web designers and journalists who use the Internet for research. No RSS feeds yet, but Spiers told me via IM they are pending.

From MarketWatch:

“The idea is to publish news and gossip about the media business, drawing insiders to the sites — where advertisers can pitch new jobs to them, among other things.

“We were creating content [for the site] on a daily basis,” said Elizabeth Spiers, editor in chief at, in an interview. “The blog format allows is to do that throughout the day.”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.