MediaBistro Debuts Media Blogs
Frank Barnako reports that MediaBistro has launched five blogs about the media business.
Three of the new blogs focus on the media. Editor-in-Chief Elizabeth Spiers hinted to MarketWatch that the New York and Los Angeles editions could also edge into news and gossip about advertising and entertainment, as a way of testing the market for additional blogs.
“The idea is to publish news and gossip about the media business, drawing insiders to the sites — where advertisers can pitch new jobs to them, among other things.
“We were creating content [for the site] on a daily basis,” said Elizabeth Spiers, editor in chief at MediaBistro.com, in an interview. “The blog format allows is to do that throughout the day.”
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.