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Media Hackers

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Dave Winer and Steve Gillmor have coined a new phrase – media hackers. I like it. Dave envisions a future where the biggest podcaster is not Rush Limbaugh, but media-hacker stars that have yet to come to the forefront.

It contrasts directly with what Adam Weinroth wrote yesterday about Chris Rock’s blog (which doesn’t exist right now) one day crushing mine.

Somewhere I see a happy medium. Existing stars will use new channels like blogs and podcasts to build their brands while new citizen stars will emerge – particularly as video blogging or vlogging takes off.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Media Hackers
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