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Measuring Directory Link Value

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Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.

He says, “Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com’s directory efforts. They are also still an important part of Internet marketing in terms of site categorization via co citation, establishing a reputation by being listed with the best sites on the web, and establishing some core anchor text which still has ranking influence.”

He further gives reference from John Scott’s post Web Directory AuthorityRank – Average Outbound PR.

Average PR of Outbound Links can be seen by going to a category, and checking the PR of all links on that page.

For example, this page… contains the following outbound links, with the following PR:

http://www.bizrate.com/ – PR8

http://www.edealsuk.com/ – PR4

http://www.pricegrabber.com/ – PR8

http://wwww.shopping.com/ – PR8

http://www.uksave.net/ – PR5

As you can see, this particular category has a average PR [an average outbound PageRnak of 7] that is fairly high.

In order to forecast how a page will fare in Google, I do two things. First, check the descriptions. If a lot of the descriptions are duplicate content, then the web directory probably does not have editorial integrity and Google most likely knows it.
 
As you can see, this particular category has a average PR [an average outbound PageRnak of 7] that is fairly high.

In order to forecast how a page will fare in Google, I do two things. First, check the descriptions. If a lot of the descriptions are duplicate content, then the web directory probably does not have editorial integrity and Google most likely knows it.
 
A good post on directory links.

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Measuring Directory Link Value
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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
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