Meanwhile, Google Rings Up Zingku

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Mobile social network company Zingku nearly flew into Google’s nest under the radar, as Google’s visit to Washington DC attracted plenty of attention.

Maybe the purchase of Zingku was Google’s reminder to search industry observers that the company does do more than visit Capitol Hill to talk about DoubleClick.

Google Operating System spotted the deal. “We’ve entered into an agreement to have Google acquire our Zingku service,” Zingku noted on their site.

Subsequent confirmation arrived at Google Operating System from the Big G itself:

Google confirms the acquisition: “It is true that we acquired certain assets and technology of Zingku. We believe these assets can help build products and features that will benefit our users, advertisers and publishers.”

The Zingku deal comes at an interesting time. It’s widely thought, albeit rumored, that Google has a mobile handset loaded with its services ready to roll out somewhere. If Google is still looking for pieces of the mobile puzzle, maybe that debut isn’t as close to reality as some think.

We still have the view we’ve expressed previously: the GPhone isn’t as important as the network infrastructure that will support it. If Google turns out to be the one to control or mostly control that, offering access at a nominal cost or even free with an ad-supported model, it will be truly disruptive for the wireless industry.

Of course, this is Google’s ninth birthday, so maybe Zingku is just a birthday present for the company. They probably have enough Lego bricks by now.

Meanwhile, Google Rings Up Zingku
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