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McDonald’s Puts Massive Ads On YouTube

McCafe promotion may set precedent

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It looks like McDonald’s isn’t holding the availability of Super Size Me against YouTube.  Today, visitors to the site’s homepage are being exposed to a giant, two-part ad for the new McCafe line.

The ad is pretty effective insofar as (at least for people who don’t use ad-blocking software) it’s impossible to miss.  Also, if you click on it, the promotional site McDonald’s put on the other end features a series of short video clips that should make the YouTube crowd feel right at home.  So McDonald’s seems to have done well.

McCafe YouTube
 

This development also represents quite a victory for YouTube.  McDonald’s is a successful and huge brand, after all, and many other companies are probably eager to imitate its advertising strategy.

It will be important for YouTube to monitor user feedback, of course; some people may not respond positively to having two-thirds of their screen taken over by stuff related to iced mochas.  And perhaps as a nod to them, the ad features a "close" option.

Still, it looks like Google’s getting a little nearer to making money off its video-sharing site.  Hat tip goes to Tameka Kee.

McDonald’s Puts Massive Ads On YouTube
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  • Guest

    I youtubed the phrase “McCafe” in the search bar and I think the store designs look more impressive..

  • Guest

    McCafe new? Really?

    Australia’s had them since at least 2005… AUSTRALIA! That backwards arse end of the world country where 10mbps is considered top tier access…