McDonald's Replaces #McDStories With New Hashtag Campaign

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Remember last weekend when McDonald’s social media campaign #McDStories backfired on them? Well, the fast food giant is at it again.

McDonald’s started a new social media campaign today called #LittleThings. The hope is that they can avoid the terrible stories from this past weekend of people claiming to have seen rats in their restaurants and other image destroying tweets.

No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy? 3 hours ago via Radian6  · powered by @socialditto

With a hashtag as innocent sounding as #LittleThings, surely nothing can go wrong this time. Right?

Finding a $10 dollar bill in your jeans. @McDonalds #littlethings 1 day ago via McDonalds McBites · powered by @socialditto

@McDonalds Being able to go outside and enjoy the weather #LittleThings 1 day ago via web · powered by @socialditto

As you can see, things seem to be going much smoother this time. We can all just put this nasty business behind us and move on to a brighter Twitter future for McDonald's. But wait, what's that over the horizon?

Tell us what #LittleThings could improve your travel experience for a chance to win: 2 days ago via twitter ads · powered by @socialditto

Would you look at that? Hilton's line of Double Tree hotels is running the exact same campaign. They also paid for the #LittleThings hashtag as the Twitter ads platform indicate. McDonald's is essentially crashing a paid hashtag campaign for another company. It remains to be seen if McDonald's or Double Tree notices the simultaneous campaign.

Oh, and before you go, you probably came here for new mean tweets directed at McDonald's. While there has been nothing quite as mean as #McDStories, there have been some wonderful tweets made at the company's expense.

Living in a town where their is a plethora of good food, unlike McDonalds...the #littlethings 12 minutes ago via web · powered by @socialditto

Heart disease, diabetes, colon cancer, and 10 year old Big Macs that don't change shape! #littlethings 2 hours ago via web · powered by @socialditto

#LittleThings Ground Beef that hasn't been cleaned with chlorine and soaked in ammonia 4 minutes ago via web · powered by @socialditto

Some people MAY want to check their 2nd hashtag campaign to be sure that someone ELSE isn't already using it... #littlethings 6 minutes ago via HootSuite · powered by @socialditto

The pay packets of McDonald's restaurant staff....... #LittleThings 5 minutes ago via Mobile Web · powered by @socialditto