McDonald’s Ketchup: Who Will Be Next Supplier?By: Lacy Langley - October 26, 2013
Move over, Miranda Kerr and Orlando Bloom. There’s a new divorce of the decade. Your favorite fries will no longer be served with your favorite ketchup. Soon, Heinz ketchup will no longer have a home at your friendly neighborhood grease factory.
McDonald’s has announced that it will no longer be partnering with Heinz, nor will it be serving their ketchup in their restaurants. The reason is that Heinz is now run by the former chief of rival mediocre burger franchise Burger King, Bernardo Hees.
The switch will mostly go unnoticed by consumers, as sauce packages handed out at McDonald’s restaurants in the United States often say only “fancy ketchup”, and most in-store sauce dispensers are not branded, according to Reuters.
“As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time,” McDonald’s said in a statement. “We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition.”
Heinz has declined to comment on the situation. The company spokesman for Heinz, Michael Mullen, said, “As a matter of policy, Heinz does not comment on relationships with customers.”
However, the switch will be much more apparent in countries outside the United States. In the US, Heinz ketchup is surprisingly really only still used in Pittsburgh and Minneapolis.
The rumor is, now that McDonald’s, which has more than 34,000 restaurants around the globe, will be in the market for a new ketchup source, the big split could possibly benefit sauce rival, Hunt’s, which is owned by ConAgra Foods, or another company like Del Monte. So, who will the next partner be? Who will be able to provide the perfect dip for McDonald’s delicious fries? That remains to be seen…
Image via youtube