MC Hammer as a Tech Entrepreneur

    January 10, 2008

After a long and distinguished career as a hip-hop star, preacher, actor, TV show host, MLB bat boy, and spy / shill for the controversial owner of the Oakland A’s Charlie Finley, Stanley Kirk Burrell (aka MC Hammer) can now add one more job to his impressive resume – tech entrepreneur.


DanceJam is a user generated vertical viral video site designed specifically around what else, dancing. Currently in beta mode, you can see short clips of selected videos in a Flash movie on the home page, but you’ll have to give your mouse a rest if you’re anxious to start browsing and viewing such timeless videos like “Rowdy Krumpin”, “Liquid Dance YESSS”, and “Michi Dance”.

DanceJam is accepting uploads, so if you want to be one of the first to show off your Napoleon Dynamite inspired dance routine (with your corporate logo as a back drop no doubt) warm up your video camera.

Stanley Burrell is co-founder and Chief Strategy Officer of DanceJam which is headquartered in Menlo Park, CA.

Vertical viral video backed by celebrities is nothing new. If you’ll recall, comedian Will Ferrell launched as a comedy based vertical viral video site back in 2007, and got a lot of traction with his viral video hit “The Landlord”.

I’m personally hoping MC Hammer will dust off his dancing shoes and add his own video to help promote the site.

In a world of Gmail, YouTube, Google Search, Adsense, and Blogger it’s good to see someone taking a step into the ring who doesn’t have an office in Mountain View, has better moves than Sergey, and has a better wardrobe than Eric.