Maven Selects WebTrends for Online Video Analytics

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Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.

Maven Networks
enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. Maven’s Platform is used by organizations such as 20th Century Fox, A&E Television Networks, CBS’s CSTV, Hearst, Sony Pictures Television, The Weather Channel and Univision Online.

From identifying the best acquisition sources and most popular video titles to evaluating detailed user interaction metrics (percent of clip played, playlist additions/removals and viral “send to a friend” actions, etc.), media companies now have the answers. With the power to detail what and where users are interacting online, media companies and advertisers are able to make smarter decisions for their online video initiatives and ad campaigns.

Later this week we hope to speak with personnel form Maven Networks in order to get some further insight on today’s collaberation…so stay tuned!


Maven Selects WebTrends for Online Video Analytics
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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