Google's Matt Cutts, even with all of the algorithm updates he's been announcing, has somehow found time to release a new Webmaster Help video. This one is about guest blogging for links.
He basically says it can be good to have a reputable, high-quality writer do guest posts on your site, and that it can be a good way for some lesser-known writers to generate exposure. However...
"Sometimes it get taken to extremes," he says. "You'll see people writing...offering the same blog post multiple times or spinning the blog posts, offering them to multiple outlets. It almost becomes like low-quality article banks."
Obviously, this isn't the route you want to go.
"When you're just doing it as a way to sort of turn the crank and get a massive number of links, that's something where we're less likely to want to count those links," he says .
Watch the video for his entire response.