Matt Cutts Talks Having Eggs In Different Baskets

    October 14, 2013
    Chris Crum
    Comments are off for this post.

In today’s Webmaster Help video, Google’s Matt Cutts has to explain that Google always adjusts its search results, and always has, and why you shouldn’t put all your eggs in one basket.

It’s times like this when one realizes that no question is too bad for one of these videos to address, so if you’ve always wanted to ask something, but were afraid to, let this give you the confidence you need to proceed.

You can tell by the way he closes his laptop he’s answered questions like this a few times before.

  • http://www.howto301redirect.com Tim Biden

    “There’s always going to be some level of having to adapt or evolve…” That may be the most honest thing about the SEO game that Matt Cutts ever said.

  • glover

    google search engine only for high authority spam (wikipedia/youtube/amazon)!

  • http://penaltyrecover.com Jorge Flo

    We knew that we should not put all of our eggs in one basket, we should not do that in SEO or in any business for that matter. Some people are going after other search engines like Bing, some people are going after Amazon and some others after Facebook and other social channels. I think we should do them all!

    I also agree with Tim, SEO and Google will always change and we need to constantly adapt. That is our daily bread now.

  • http://www.flaminghotmedia.com FHM

    If you do not adapt and change then you will not only stand still, but you will fall away from the rest of the pack and be forgotten. And as for putting all your eggs in one basket, who would do this anyway, and not just in SEO. In everyday business you need to spread the risk by spreading the risks across different areas, so if a problem does occur, the rest of the bases are covered. In SEO, the last year, 18 months has changed so much, that if you were are are still what worked then, then you are not going to be getting the results you want. Just look how many people are saying their rankings dropped a few weeks ago when Google did an update. It’s still superintendent that people and businesses are still not getting the message.