Matt Cutts Talks About Site Downtime's Impact On Rankings

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Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?

Sound familiar? I thought so too. Earlier this year, Cutts did a similar video addressing the question: How do I get my search rankings back after my site has been down?

Here's the new one:

"Well, if it was just for a day, you should be in pretty good shape," says Cutts. "You know, if your host is down for two weeks, then there's a better indicator that the website is actually down, and we don't want to send users to a website that's actually down, but we do try to compensate for websites that are transiently or sporadically down, and you know, make a few allowances. We try to come back 24 hours later or something like that, so if it was only just a short period of down time, I wouldn't really worry about that."

He adds that you might want to drop into the Google Webmaster forum and look around a little. He notes that there was recently a day where Googlebot itself was having trouble fetching pages. It usually has "pretty good reliability," though, he says.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.