Matt Cutts Talks About Site Downtime’s Impact On Rankings

    July 10, 2013
    Chris Crum
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Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?

Sound familiar? I thought so too. Earlier this year, Cutts did a similar video addressing the question: How do I get my search rankings back after my site has been down?

Here’s the new one:

“Well, if it was just for a day, you should be in pretty good shape,” says Cutts. “You know, if your host is down for two weeks, then there’s a better indicator that the website is actually down, and we don’t want to send users to a website that’s actually down, but we do try to compensate for websites that are transiently or sporadically down, and you know, make a few allowances. We try to come back 24 hours later or something like that, so if it was only just a short period of down time, I wouldn’t really worry about that.”

He adds that you might want to drop into the Google Webmaster forum and look around a little. He notes that there was recently a day where Googlebot itself was having trouble fetching pages. It usually has “pretty good reliability,” though, he says.

  • http://www.facebook.com/pages/Brick-Marketing-SEO-and-SEM-Firm/14204584980 Nick Stamoulis of Brick Marketing

    If your site goes down it’s always worthwhile keeping an eye on how your site performs in the following days. I’ve seen some sites bounce back instantly like nothing every happened and others have to wait a day or two for some pages to get re-indexed. If your site is down for just a day it’s usually fine but it never hurts to keep checking.

  • https://www.youtube.com/watch?v=9Cx-qZZAyQg&list=UUzYHJiFC2O94G2vxUGmJVNg Danny

    Surely extended down time would have to have a dramatic affect on a sites performance, though, depending on how well established the site is.

  • Yoda

    Google should have a way to let webmasters report when one of their properties goes down due to technical issues. An option within the Google Webmaster Tools site would be helpful.