Mass Effect 3, the flagship title for BioWare in 2012 is receiving some massive marketing push from EA. You know you've made it when your video game receives the live-action trailer treatment. ME3 can now join the club, with Modern Warfare 3, Battlefield 3, Skyrim, Halo 3: ODST, Fear 3, and more.
I'm torn on the use of live-action when watching a video game trailer. I'm not sure what their function really is; don't I want to see more of what the game has to offer? Instead of seeing footage that only makes me want to see these games translated into film.
Oh well, Mass Effect 3's live-action trailer holds up well, compared to the others. I thought the beginning was the best part, showing some emotionally poignant moments. Then the end, like I said before, just makes me want to see a Mass Effect movie.
As a bonus, here are a collection of other live-action video game trailers...
This one is a bit of an enigma, as it featured live-action sequences and in-game footage. Can you tell the difference?