Marvel Unveils “Marvel ReEvolution” at SXSW
Marvel Comics is embracing the digital age more than ever as they reveal ReEvolution at South by Southwest (SXSW). Since the popularity of the tablet has grown in recent years, comic book creators have adapted to this new medium by converting their publications to digital formats. Marvel is taking this one step further with “Marvel Infinite Comics”, a new comic book format, and “Marvel AR”, a new app that allows users to be further immersed in their comic book experience. Both are to be released with Avengers vs. X-Men #1 on April 4th.
Marvel Infinite Comics is a new digital medium that allows creators to add motion and 3D effects to a comic within the typical format. Creators will now make the comic within this format instead of doing the drawings on paper and then converting them to digital.
“We call these Marvel Infinite Comics because the storytelling possibilities are, frankly, infinite. Writers and artists now have a whole host of new tools at their disposal to redefine the comic book medium,” said Alex Alonso, Marvel comics Editor in Chief. “Current tablets and smartphones, along with comiXology’s Guided View technology, allow us to develop new, full length stories for a different medium that are very much truly comics—but experienced by readers in a way no other major company has ever executed.”
Marvel AR features include the ability to scan comics with the Marvel AR logo and view them with the app. Added 3D effects and bonus material bring the comics to life. Users can view original pencil drawings and behind the scenes content from the creation of their favorite comics.
In an interview with Forbes Magazine, Alonso outlines the details of Marvel ReEvolution and the future he sees for comic book technology: