As you may know, the Mars Rover, Curiosity, has safely landed on the planet, beginning a two-year mission. Oreo is honoring the event with the following image, posted to its Facebook page (and on its website):
This is part of Oreo's "Daily Twist" series, which has the brand posting interesting Oreo cookie-based images each day, depending on what's happening in the world. They recently posted this The Dark Knight Rises image, for example:
In June (LGBT Pride Month), Oreo posted this one, which got a lot of attention (not unlike the whole Chick-fil-A controversy, despite its opposite approach to the subject):
That post got over 34,000 shares and over 145,000 likes in just 12 hours, showing Oreo's social media power (the brand once set a Guinness record for like on Facebook). Of course, Chick-fil-A's approach has worked pretty well in that regard, as well.
The Mars Rover tribute is not the first time Oreo has honored a body from space in recent days. Just last week, Oreo gave it up for the moon:
The Mars Rover landing is capturing the interest of a substantial portion of the Internet. It even has its own Twitter parody account.
Check out NASA's reactions, via the NASA HQ Flickr photostream.[h/t: AdWeek]