Marlon Wayans Uses Every Social Medium Imaginable to Promote ‘A Haunted House 2′By: Galen Velonis - April 17, 2014
Marlon Wayans can’t stop. The comedian will use every medium at his disposal to promote his latest movie, A Haunted House 2. Facebook, Twitter, Instagram, and YouTube are the usual suspects. But whoever heard of using Snapchat to promote a movie? And what is Whosay? We’ve already seen plenty of selfies and humpings of inanimate objects out of the comedian, so what’s a few tweets more?
Because the film had its premiere last night and doesn’t hit theaters on a wide release until tomorrow, A Haunted House 2 has no Rotten Tomatoes score. But through all the hype Wayans has created, 88% of 18,674 “want to see” this movie. The only review so far, from the Seattle Times, calls the movie “a scattershot, anything-goes affair that’s unapologetically stupid. Proudly stupid. Aggressively stupid.” Maybe that will deter others, if the trailer hasn’t already:
“Seeing the reactions of the fans and their tweets, they are nothing but supportive and they love the movie. So I feel good that I did my job and gave them their money’s worth, and they saw it for free. There are some big, big laughs in this movie,” Wayans told TalkTalk on the red carpet of the premiere. His previous movie made sixty million dollars worldwide, so it appears stupid jokes won’t stop fans from seeing it. For those new to the series, Wayans gave some advice over Twitter:
Regal Entertainment Group is also recommending the first A Haunted House to their patrons. The movie theater chain is offering a digital download to those who come see the squeal in theaters. “Regal is happy to partner with Open Road Films in providing this offer to our guests,” Director of Film Marketing Robbie Arrington said in a press release, “After watching this hilarious sequel within the four walls of one of our theatres, Regal fans can watch the original “A Haunted House” on their own television, computer, tablet or smartphone.”
On the A Haunted House Facebook page, Wayans has been involved in his own promoting, including a Live Tweeting/YouTube Q&A: