MarketWatch Seeks Community ‘MarketPerception’

    March 28, 2007
    WebProNews Staff

MarketPerception will allow stock market followers to invest their opinions in what they think will happen with a stock over the course of a trading day.

MarketWatch Seeks Community 'MarketPerception'
MarketWatch Seeks Community ‘MarketPerception’
Who Can Compete with Google?

Visiting MarketWatch online to see how the stock for Google happens to be doing presents the visitor with a voting option. "Will GOOG close Up or Down from its current price on the next trading day?" the just-debuted MarketPerception feature asks.

People can click up or down, and the MarketPerception box then shows the current vote totals. At press time, 69 percent of 437 voters think Google will finish up from the quote they viewed.

The curious visitor can click to view more MarketPerception results, on its Community Sentiment page. Users can make further predictions on other stocks from here. They can also see which stocks are hot based on recent voting, what the most popular stocks have been during the trading day, and the symbols receiving the most bullish and bearish sentiment.

MarketWatch owner Dow Jones said in a statement, "Future enhancements to MarketPerception will allow registered MarketWatch users to aggregate and share these predictions in a community setting, among other tasks."

They also made a change to their search functionality, making it a little more aware of the requests users make while going from two different search boxes to one. That makes it more convenient when hunting for publicly-traded company information; no more entering the company name in the symbol search box by mistake.

Dow Jones as a whole has been slowly moving toward a more open content scheme. It’s virtually a given these days that a feature story on Google will be placed in the public area of the Wall Street Journal rather than behind the subscription wall.

The recent addition of the Deal Journal to their blog lineup brings their active roster of blogs up to an even dozen. It’s a low percentage of the content available to paid subscribers, but compared to years past when nothing from the WSJ made it outside the subscription wall, this is another positive step toward embracing more readers in the Journal’s niche.