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Marketplace: Podcasting Is the Next Big Thing

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Marketplace Radio interviewed me (Steve Rubel) recently about podcasting and podvertising …

Internet radio once lacked the portability of a Boom Box or a Walkman, but not anymore. Andrea Gardner has a story on the growing popularity of Podcasting.”

(Bonus link – AP covered podcasting as well over the weekend)

From WebProNews Editor:

Here is what Steve Rubel said about podcasting to Marketplace Radio …

“If somebody finds a podcast they like they have a sense of loyalty to that content creator that they may not have to a traditional media outlet or radio station.”

Listen here.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Marketplace: Podcasting Is the Next Big Thing
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