Marketing Holding Companies Suck?

    May 22, 2006

MarketingVOX shares details of the 4th Annual PRWeek/MS&L Marketing Management Survey which seems to indicate independent marketing firms deliver better than holding companies.

Only 7.5 percent of marketers said holding companies were more effective at offering integrated strategies than independent firms.

It also looks like more companies are turning to internet agencies…

The most significant change over last year’s agency mix is that the number of marketers using Internet/new-media agencies has nearly doubled, from 9.8% to 19.2%.

Hoorah for the independent internet firms!

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at