Marketing Holding Companies Suck?
Only 7.5 percent of marketers said holding companies were more effective at offering integrated strategies than independent firms.
It also looks like more companies are turning to internet agencies…
The most significant change over last year’s agency mix is that the number of marketers using Internet/new-media agencies has nearly doubled, from 9.8% to 19.2%.
Hoorah for the independent internet firms!
Add to | DiggThis
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.